---
title: "The AI Pricing Roadmap: Pre-order | Ulrik Lehrskov-Schmidt"
description: Ulrik Lehrskov-Schmidt's new book on pricing AI is out December 1. Pre-orders open November 10. Sign up to be notified the moment you can order.
image: https://landing.willingnesstopay.com/hubfs/book-launch/ai-pricing-roadmap-cover-front.png
---

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# The AI Pricing Roadmap

**How to Make AI the Most Profitable Thing You've Ever Sold.**

Ulrik Lehrskov-Schmidt's new book is out December 1. Pre-orders open November 10. Sign up and we'll email you the moment you can order.

Pre-orders open in

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Pre-orders are open.

![BOG gennemsigtig (3)](https://landing.willingnesstopay.com/hs-fs/hubfs/Book%20-%20AI%20Pricing%20Roadmap/BOG%20gennemsigtig%20(3).png?width=1920&height=1920&name=BOG%20gennemsigtig%20(3).png "BOG gennemsigtig (3)")

## The sequel to The Pricing Roadmap

The Pricing Roadmap taught a generation of B2B SaaS companies to price value instead of seats. This is the sequel: a step-by-step guide to pricing AI products, whether you're an AI-native company or a software business adding AI to a product that wasn't built for it.

**Inside, you'll learn how to:**

- Package AI products around outcomes instead of seats
- Choose metrics that track value and cost, not vanity numbers
- Build fair-usage guardrails that protect margin without alienating customers
- Design a pricing model that captures AI's value instead of leaking it to compute costs

## Four promises. Five problems. One process.

### The four promises

Value Capture, Value Creation, Value Compression and Value Concentration: why AI monetization is worth chasing.

### The five problems

Starting with the Double Hockey Stick: value and cost both follow a power law, and they rank your customers differently.

### Map

Packaging and metrics: decide what you sell, and what you charge for.

### Measure

How to measure value and cost, and how to productize trust and guardrails.

### Monetize

AI pricing architecture and credit systems that turn usage into margin.

### Manage

Rolling out new pricing, paying down commercial debt, and building a pricing function that moves at the speed of AI.

## Buying copies for your team?

Bulk orders unlock extras, from the invite-only Map, Measure, Monetize, Manage webinar series to a teardown of your own pricing page.

[See team incentives](https://landing.willingnesstopay.com/ai-pricing-roadmap-bulk?hsLang=en)

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